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Reuzel Pink Heavy Hold Pomade has a strong hold and provides medium shine. This pomade has a wax and oil based formula. It is best to wash your hair with a Deep Cleansing Shampoo to clean your hair. Use: Put a good amount of Reuzel Pink between the palms of your hands until the pomade becomes soft. Then apply through the hair from the beginning (root) to the tip. Reuzel pomade gives the strongest hold when you apply it to dry hair. For a heavy fit, blow-dry the hair before applying Reuzel. For a lighter fit, simply apply Reuzel to towel-dried hair.